September 5, 2012, a little over a year ago, an article called Pitching A Brokerage Service For Cancelled Weddings ran in a NYTimes.com column called, You’re The Boss – The Art of Running a Small Business.
Columnist, Carol Roth includes both a presentation video from Lauren Byrne, a video review from Roth, and an accompanying article. It was fascinating to see the original pitch, the columnist’s analysis, and her article.
I’ve made my own observations in three separate posts.
- Bridal Brokerage acts as a ‘reseller’ for Cancelled Weddings
- Cancelled Weddings: Bridal Brokerage facilitates resales – Part 2
- Cancelled Weddings: Bridal Brokerage morphs into SkyBride
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