Wedding Marketing Authority, Andy Ebon is a self-described, serial entrepreneur: Equal parts creativity and business. He is a public speaker, educator, writer-blogger, consultant and coach, serving the hospitality, special events, wedding, and entertainment industries.
Andy writes and publishes The Wedding Marketing Blog and is an international speaker, operating from his brand Wedding University®.
Beginning June 1, 2014, Andy was hired by WeddingWire as part of its Education Team, speaking at National, Regional, and Local Conferences, Meetings, and Seminars, blogging monthly, and podcasting, several times annually.
Marketing and Music: The Early Days
Andy had his first exposure to the business and marketing of weddings as co-owner of Music Man Mobile DJ Service, a San Francisco-based company, launched in 1977.
Being more lucky than smart, Music Man opened for business, one month before the release of Saturday Night Fever. Riding the wave of the disco boom, Andy and business partner, Scott Foell, rapidly transformed Music Man into a thriving, full-time enterprise. Music Man was the subject of many industry articles and Andy was a frequent speaker and panelist at industry conferences, including Billboard Magazine Disco Conventions.
In 1982, Andy and Scott elected to sell Music Man, for more traditional pursuits. Andy entered real estate sales in San Francisco and honed his skills with extensive sales training. Unsatisfied by the culture of real estate sales, Andy quickly began moonlighting as nightclub DJ at Marriott Hotels in Berkeley and San Francisco to ride out his non-competition agreement from the sale of Music Man.
Concurrently, Andy taught at the FIDM (Fashion Institute of Design and Merchandising). What initially started as a 1-day seminar on Fashion Show Production, became a regular, part-time position at FIDM, teaching Marketing, Advertising, Salesmanship, Entrepreneurship, and Small Business Management.
His tenure at FIDM ran from 1980 – 1988. In 1982, the graduating class in Merchandising honored Andy with the Faculty Merit Award for his inspirational effort in teaching Small Business Management.
In 1986, Andy dove headfirst into two new ventures. The first, Voice One, an audio production company with business partner, Elaine Clark. Andy and Elaine produced radio commercials and industrial audio projects, as well as performing voiceovers. Voice One also provided voiceover training and other educational classes.
About the same time, Andy’s non-competition agreement expired in 1986, and he re-entered the mobile DJ field with Designer Music – Compact Disc Music. He pioneered one of the first all-compact disc, DJ services to even greater success than Music Man. Again, he spoke at industry conferences, such as Mobile Beat DJ Expo and DJ Times.
In 1990, Andy sold his half-ownership in Voice One to Elaine, so he could focus, exclusively, on Designer Music. Voice One still flourishes, today. As well, Elaine authored one of the definitive books on the art of voiceover, “There’s Money Where Your Mouth Is.”
Designer Music focused on Weddings, Corporate Events, and Fashion Shows. The company success surpassed all expectations. In 1993 the San Francisco Small Business Network honored Andy as Small Business Owner of the Year.
In 1996, Andy exited the DJ Industry to build a small business consultancy, EBS Business Solutions. With the dawn of the internet, his fledgling company morphed into EBS Virtual Communications, providing website development and e-mail marketing .
In July 1996, NACE recognized Andy as its National Affiliate Member of the Year. Andy then successfully run for the NACE National Board of Directors, and serve five 2-year terms in four different positions. In July 2007, NACE honored Andy with the ‘George Zell Spirit of NACE Award.’ The award recognized his longstanding ‘Commitment and Passion Toward Humanitarianism.’
Despite departing the Mobile DJ industry in 1996, Andy has stayed in touch with his roots. In 2003, when Chicago Mobile DJ, KC Kokoruz (Keith Christopher Entertainment), was developing a private educational network of prestigious DJ entertainment company owners (called Think Tank) from across North America, he asked Andy to help shape it, facilitate its first conference, and give a keynote. Andy has actively continued in Think Tank as a special industry advisor to its board of directors.
The week of July 22, 2007, Think Tank held its fifth annual conference at the Hilton Universal City, Universal City, CA.In closing remarks, Think Tank Founder, KC KoKoruz, made many acknowledgments, and then zeroed in on meeting Andy in 1993, when he taught a marketing seminar at a DJ Conference. KC credited Andy as an inspirational mentor, who helped launch his DJ entertainment business and career.
With that, KoKoruz presented a stunned Andy with the first Think Tank Flame of Inspiration Award for Igniting the Entrepreneurial Spirit in all of us.
Andy continues as an in-demand public speaker at conferences and local meetings such as: Wedding MBA, NACE, The Special Event, ACPWC, catersource, Catering Symposium (Catering Magazine), CSA Las Vegas (Convention Services Association), San Francisco Chamber of Commerce, AFWPI, Inspire Smart Success Experience, Convention Services Association of Las Vegas, WPIC (Wedding Planners Institute of Canada) Bridal Show Producers International and others.