I took a call from a wedding professional. In a matter of fewer than 30 seconds, I was incredibly annoyed. He asked me what seemed like a simple question: “What’s a reasonable conversion rate for visits to my website?”
Many wedding businesses have hired a person or company to create its website with the misunderstanding that the site is a permanent fixture. And not a work in progress needing continued care and improvement.
Since early 2008, the business of conferences has been in a funk (that’s a technical term). In the hospitality industry. Generally, when speaking with conference producers, one hears that the norm is being down about 20% from the prior year. Have flat attendance, plus or minus 5%, is considered great.
Your standing in the wedding marketing food chain is your dependence or independence on the referrals, agency bookings, or simple goodwill of others.